The Fruit Company

The Fruit Company offers a variety of fruity treats available in stores and online. Together with a nutritionist, The Fruit Company makes fruit sets for proper nutrition as well as juice & smoothy detox programs which will help you become a powerful, energized, kickass version of yourself.

The brief was to create a visual identity, packaging system, and visual language to promote the brand.

I tried to do it as juicy and fresh as the products that The Fruit Company delivers. I chose a round typeface to communicate playful, strong messages and titles, in order to emphasize brand openness.