Sprung from the former digital payment company Paynova, Mindsnav launched in 2023 to become a global and pioneering provider of BNPL solutions, focusing solely on offering a white-label BNPL-platform where both lenders and merchants can create and control the customer experience as they see fit.

A chopped-up image concept conveyed the splitting up of payments, whereas objects and people shot through corrugated glass portrayed the idea of a service that operates in the background.

Yellow was used to insert energy and make sure that although Mindsnav stay in the background, they are energetic, fast movers. In other words, a communicative solution that manifested everything Mindsnav, while ensuring their identity was one of a kind.