Ethnic: Where Cultures Unite, Fashion Shines, and Shopping Excitement Begins!

Welcome to the UI/UX case study that delves into the fascinating world of Ethic, an ecommerce brand that celebrates the richness and diversity of ethnic fashion.

With their website, Ethnic, they aim to provide a seamless and immersive online shopping experience to their customers while maintaining a strong connection to their cultural heritage.

Made for Mobile:

Recognizing the growing dominance of mobile usage, we focused on creating a mobile-first design for With meticulous attention to detail, we crafted a responsive interface that ensured a seamless shopping experience for users across different devices.

The aim was to optimize the mobile journey, allowing users to effortlessly explore the collection, make purchases, and stay connected with the brand on the go.


Emphasizing intuitive user flow, we aimed to simplify the purchasing process on By analyzing user behavior and conducting thorough user testing, we fine-tuned the navigation and layout to provide a seamless journey from browsing to checkout.

We strategically placed calls-to-action and streamlined the steps, ensuring a frictionless experience that would encourage users to explore, engage, and make confident purchases.